Marketing + Ecommerce Audit

Uncover your eCommerce brand’s full potential. With a considered, in-depth audit, we’ll identify opportunities to refine and elevate every facet of your digital presence. The result? A clear, actionable strategy designed to achieve your goals. 

The Everywoman, Issue 01

What’s inside

TAILORED INSIGHTS

An intentional exploration of your challenges, goals, and digital landscape. Through thoughtful dialogue and focused insights, we’ll uncover key opportunities to ensure the audit is bespoke to your business.

BEC + BRIDGE, AW21

comprehensive digital audit

A clear, tailored analysis of every facet of your digital presence, delivered as a concise, actionable presentation for you to keep.

  • An in-depth review of your site’s user experience, product pages, checkout flow, and customer support to identify friction points and improve conversions.

  • An evaluation of paid ads, email marketing and organic social to assess effectiveness and opportunities for growth. Covers Meta, TikTok, Pinterest, Google, and affiliate networks, as well as retention strategies and audience segmentation.

  • A review of on-page SEO, keyword strategy, and content performance to strengthen organic visibility. Includes an assessment of blog/editorial strategy, backlink profile, and brand storytelling opportunities.

  • A breakdown of key competitors, pricing structures, and global market positioning to identify areas for differentiation. Includes audience insights and customer personas to improve targeting and messaging.

Lee Mathews, Spring Summer 2023

bespoke strategy

A detailed plan for the next 3, 6, and 9 months, paired with key tech partner introductions, and guided support—paving the way for measurable growth.

Dermalogica, Hold the Pose Campaign

Limited Availability

Limited Availability

CONTACT

Cillie, AW24

Frequently asked questions

  • This audit is ideal for eCommerce brands looking to refine their digital presence, identify growth opportunities, and develop a clear strategy for improvement—whether you’re just starting out or scaling your business.

  • Yes! This audit provides an unbiased, holistic perspective on your digital ecosystem. It complements agency work by ensuring your strategy aligns with your goals and uncovers areas that may not be addressed in your current efforts.

  • The audit includes a tailored review of your digital presence, a detailed presentation of findings, and one-on-one guidance. We’ll cover key areas like UX, conversion, retention, email strategy, SEO, and more.

  • The process typically takes 2 weeks, depending on platform access and completion of the initial questionnaire.

  • Yes! The roadmap is designed to be practical and actionable for your team. I can provide guidance or connect you with trusted partners if additional support is needed.

  • The recommendations are organised into a phased timeline so that you can prioritise and implement changes at your own pace.